Reliance takes trial of Jio Mart platform to take on Amazon, Flipkart

Reliance Industries (RIL) has taken its e-commerce platform JioMart live in an attempt to take on rivals Amazon and Flipkart. Pilots were carried out in Navi Mumbai, Thane and Kalyan.

Jiomart, an online-offline model that combines the strengths of Reliance Jio and Reliance Retail, has started offering products at a minimum 5% discount to the maximum retail price on select products.

JioMart has started offering more than 50,000 products in the fruits and vegetables, dairy and bakery, staples, snacks and branded foods, beverages, personal care, home care and baby care categories. Customers can get free home delivery on no minimum-order value, with a no-questions-asked-return policy.

Facebook and WhatsApp had signed a commercial agreement with Reliance Jio over JioMart so that the online venture’s customers can place order through the social media platforms.