Hindustan Unilever Ltd. has renamed its best-selling ‘Fair & Lovely’ products as ‘Glow & Lovely’, days after it decided to remove nomenclature that propagated racial stereotypes. The men’s range of the product will be called ‘Glow & Handsome’, HUL said .
As India’s leading whitening cream, Fair & Lovely has been a regular target for social media activists over the years. Television cooking-show host Padma Lakshmi last month tweeted that the makers of the product needed to “pack their fake cosmetics and GO!!” A previous campaign saw dark-skinned women post pictures of themselves under the hashtag #unfairandlovely in 2016.
The terms “fair,” “whitening,” and “lightening,” will also be removed from packaging and marketing materials, the company has said.
The rebranded products will be on store shelves in the coming months. “Over the next few months, Glow & Lovely will be on the shelves and future innovations will deliver on this new proposition,” the company said on July 2, 2020 (thursday).